east west interface project & testimonials

PROJECTS & TESTIMONIALS

SOME OF OUR RECENT PROJECTS:

CANON MEDICAL SYSTEMS CORPORATION

We delivered staff training on cross-cultural communications to their UK subsidiary and also worked with Japanese and British teams on a pilot project looking at cross-cultural team communications. We created a Best Practice report for optimal cross-cultural communications combining the different engineering processes used between Japan and the UK, different corporate cultures and cross-cultural dimensions. This was all delivered remotely.

TOSHIBA OF EUROPE LTD

We created and delivered their Pan European Management Programme (PEMP) to facilitate cross-cultural understanding and leadership skills with high levels of employee engagement. We have delivered D&I training in the UK and Germany.

DENTSU-AEGIS

We supported their post-merger Board with understanding cross-cultural business and trained their British staff going to work in Japan. We worked 1:1 with executives from Dentsu on their staff exchange placement in London. 

TOKIO MARINE HCC

We delivered post-acquisition staff training for UK based staff about Japan and delivered 1:1 training with British executives who were working closely with the Japanese. We also created PR Material suitable for Japanese HQ and a training video for US staff. 

THE WATERMAN GROUP

We delivered post-acquisition briefings for the Executive Board and UK Managers on ‘Working with the Japanese’.

THE NASMYTH GROUP

We delivered training to key staff  on how to deliver the best service to their Japanese customers in the Aerospace industry and build up trust for long-term working relationships. We also created Japanese PR materials for their exhibition at the Japan Air Show.

LUVATA

We delivered cross-cultural communications briefings for the executive board and European sales managers after their acquisition by Mitsubishi Materials. 

INSIGHT INVESTMENT

We delivered a briefing on building cross-cultural trust through effective communications for staff working with Japanese clients. 

DEPARTMENT FOR INTERNATIONAL TRADE

Seminars on Japanese Business Communications, Report on ‘A Practical Guide to Japan’ for Export to Japan website.

EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION

Confirmed expert for delivering Market Access Workshops on Japanese Business Communications 2022-2024 to European SMEs.

HITACHI INFORMATION CONTROL SYSTEMS EUROPE

Support with documentation translation, project delivery and cross-cultural briefings for C suite executives.

OCTOENERGY

Delivered on-line briefing to British and Australian delegates to prepare for a JV with a Japanese company.

COLLABORATIVE PROJECTS WITH:

  • Tokyoesque, the insights agency 
    to win the contract to provide training for European companies through the EU-Japan Centre for Industrial Cooperation.

  • Modellogic to deliver insights on the Japanese Market for Spirit Manufacturers for the Irish Food Board 'Bord Bia.'

  • Cambridge Clean Tech and JETRO to run a seminar about the Energy Market in Japan. 

‘Nasmyth Group and I personally worked with Sarah for 5 years. Sarah fully understands the Japanese market and culture and has been able to deploy this understanding into our business to enable us to develop this export market with training for all levels of our organisation. The PR material she produced for our latest Japan market visit and trade show really impressed Japanese clients who felt they really understood our company- not an easy task. She has also integrated us with wider Japan UK events and activities.”

Rob Holmes, Customer Development Executive, Nasmyth

We had over 185 employees attend the presentations that Sarah delivered, and the feedback that we received was very positive. Staff enjoyed the sessions which gave a real flavour of the culture and the economic and social issues in Japan.

Angela Baker, Head of HR for Tokio Marine HCC

Sarah delivered Skype Business Support Sessions to me for 2 years during my work placement in London and I was able to improve my understanding of the British business culture and language. Her unique insights on the differences between how the Japanese and Westerners think and her ability to explain these clearly relating to business operations made a really positive impact on my ability to share information as well as build up a positive relationship and a higher level of understanding between HQ and London.

Nakaba Karasawa, Japanese Ex-pat in UK.