ABOUT

 

It is essential that global companies with diverse workforces really understand cross-cultural business communications. We at East West Interface (EWI) can help you acquire authentic cultural intelligence by explaining the differences in the ways different cultures communicate and perceive the world around them. This will result in you having a solid understanding of the impact these different cultural dimensions have on crucial business areas such as:

 

• Negotiations and differences in conflict responses

 

• Direct versus indirect communications-the difference between high context cultures (Asian countries, Middle East) and low context cultures (US, West Europe)

 

• Relationship based versus task-based cultures-how this affects contracts, getting buy-in and long-term trust

 

• Individualism versus collectivism-how this plays out in key business areas (recruitment, staff retention, group work, leadership)

 

• Verbal versus non-verbal communications

 

• Decision-making-how it works across cultures (fact versus trust, top-down versus consensus)

 

• Business customs and etiquette-beliefs and values