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Understanding how to work with the Japanese

We don't just introduce you to partners in Japan giving you no idea how to nurture this relationship long-term. Instead, we make sure you really understand the Japanese and how they communicate in business so you can enjoy sustainable business there.

Our Experience

EWI have successfully worked with many Anglo-European SMEs/Start-ups to support them with their business development with Japan. Our MD Sarah has delivered numerous briefings for the EU Japan Centre for Industrial Cooperation, the Department for International Trade and Innovate UK. We have also delivered briefings and training into MNEs whose employees are working with Japan. See our projects for more information.


Beliefs and values

Honesty and integrity: we will only advise you on steps that are completely necessary.

Openness-we will quote in advance for work after speaking to you about your needs-no hidden surprises.

Supply chain-we will only work with partners who have a high reputation and know the market. We treat out employees and partners with dignity and respect.

Services we offer

  • In-house company training on cross-cultural business communications.

  • Advising on business communications at all levels of market entry and business development-communications support with clients and customers.

  • Support with building up a reputation and advice on building up and leveraging networks (within government, academia, and business)

  • PR/Marketing support with exhibiting at conferences/exhibitions. ​

  • Recruitment support to get the best candidates when setting up an overseas or representative office or if choosing to hire a Japanese national to support UK operations

  • Training for on-boarding new staff, creation of communications strategy between HQ and Japan.

If you need practical market-entry support including:

  • interpreters when meeting partners

  • targeted market research within specific market segments including market testing

  • a PR campaign that hits the spot culturally

  • a product designer who understands design tastes

  • a website designer that understands the cultural differences and tastes

  • finding a representative for a business in Japan

we can source these as part of our service. We work with trusted partners, who subscribe to our beliefs and values and who share our outlook on the Japanese market.

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